Effective Date: 1/1/2025

Big Blue Scuba ("we," "us," or "our") is committed to protecting your privacy and ensuring a safe online experience for all our users. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, BigBlueScuba.com, purchase, or interact with our services.

You agree to the practices described in this policy when using our website or services. If you disagree with this Privacy Policy, please do not use our website.

1. Information We Collect

We may collect personal and non-personal information when you use our website or services:

• Personal Information: This includes information you provide when placing an order, subscribing to our newsletter, or contacting us. It may also include your name, email address, phone number, billing and shipping addresses, payment details, and other information you provide to us.

• Non-Personal Information: This includes data collected automatically when interacting with our website, such as IP addresses, browser types, device information, and browsing patterns. Cookies and similar tracking technologies collect this data.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process orders and deliver products and services.
• To improve our website and services, including customer support.
• To send marketing communications, newsletters, and promotional offers (if you have opted in).
• To analyze website usage and trends.
• To comply with legal obligations and resolve any disputes.

3. How We Protect Your Information

We implement appropriate technical and organizational measures to protect your data from unauthorized access, use, alteration, and disclosure. This includes using encryption (such as SSL) for sensitive information (e.g., payment details) during transmission.

However, no data transmission over the Internet or electronic storage method is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee security.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience on our website. These technologies help us collect information about how you interact with our website, which allows us to improve functionality, track browsing patterns, and serve personalized content and ads.

You can set your browser to refuse cookies or alert you when cookies are sent. However, if you turn off cookies, some parts of the website may not function properly.

5. Third-Party Services

To fulfill our services, we may share your personal information with trusted third-party service providers, such as payment processors, shipping companies, and email service providers. These third parties are only allowed to use your information to perform services on our behalf and are obligated not to disclose or use it for other purposes.

We may also use third-party analytics tools (e.g., Google Analytics) to gather insights on website traffic and user behavior. These services may collect data such as your IP address, browser type, and browsing activity. To learn more about how Google Analytics collects and processes data, please visit Google’s Privacy Policy.

6. Your Rights and Choices

You have certain rights regarding your data, including:

• Access and Correction: You can request access to the personal data we hold about you and request corrections if necessary.
• Deletion: You may request to delete your personal information, subject to certain legal and contractual obligations.
• Opt-Out of Marketing: If you no longer wish to receive promotional emails or newsletters from us, you can unsubscribe by clicking the "unsubscribe" link or contacting us directly.

To exercise these rights, please get in touch with us at [Insert Contact Email].

7. Data Retention

We want you to know that we keep your data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, accounting, or reporting requirements. Once your data is no longer needed, we will securely delete or anonymize it.

8. Children’s Privacy

Our website and services are not intended for individuals under 13. We do not knowingly collect or solicit personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

9. Changes to This Privacy Policy

Big Blue Scuba reserves the right to update or change this Privacy Policy anytime. We will post the revised policy on our website with the new effective date when we update. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.